What is Online Reputation Profile & How to Manage It?
Table of Contents
- By David Lukic
- Apr 18, 2022
Just about everyone is online these days, which means you have an online presence and a reputation. Whether or not you know it, your name and information are out there, and people will form an opinion when they see it. It is essential to use reputation management monitoring to ensure your online brand says what you want it to.
What is a Reputation Profile?
Your reputation profile is the collection of personal and private data found online about you. Some companies collect and aggregate this data to formulate your personal reputation score.
What is Reputation Management?
Online reputation management is a process by which you keep track of all your personal and public information to ensure that all the details are correct and nothing incorrect is available about you for everyone to see online. Reputation management includes identity records monitoring, credit monitoring, internet privacy & security checks, and exposed public records monitoring.
Types of Reputation Management
There are two main types of reputation management: personal reputation management and online business reputation management. You should also keep a close eye on your privacy and customer reviews about you and your business. Although positive reviews can help you, negative comments can hurt your reputation.
Individual Reputation Management
Your digital reputation consists of various personal records and information available online that can be traced back to you. Personal reputation management and protection include identity profile monitoring, including all your personal information such as name, address, contact information, current and previous locations, public records, relatives, associates, employment records, education records, various assets, and much more.
Business Reputation Management
Your business reputation is closely related to your personal reputation. Many people may judge your business based on your own personal records and information about you and your business online. To ensure that your business reputation is not affected by your personal records, we recommend that you keep an eye on your identity profile and manage the information that shows up about you on the internet, such as bad reviews, customer experiences, and other negative content.
Online Review Management
Most consumers use online reviews before deciding to work with a company. It is essential that you know what online reviews say about you. Online business reputation management can help you respond to negative feedback and manage the narrative.
Online Privacy Management
Online privacy management is crucial to keeping your personal life personal. Sensitive information can ruin a reputation if it is leaked online.
How Does Reputation Management Work?
Online brand reputation management is a process of monitoring what is said about you online and responding to it with creative, positive content to either enhance a good reputation or correct a negative one.
When you work with a brand management company, they will use various online reputation monitoring tools. They begin with a comprehensive reputation report that shows what is out there about you and what needs to change. Additional steps include:
- A reputation management strategy plan.
- Content creation.
- Reputation feedback and responses.
- A digital marketing plan including public relations, social networks, SEO, media monitoring, and business listings.
- Continued reputation protection.
The Importance of Reputation Management
It is essential these days to control your online image. Your reputation can hurt you in terms of lost sales, or it can improve business dramatically. You cannot just ignore what is posted online and hope for the best. You must be proactive and protect your reputation and your brand with a reputation management company with proven results.
Why Invest in Online Reputation Management?
Investing in online reputation management could mean the success or failure of your business. Your reputation means a lot. Studies show that most consumers consult the internet, social media, reviews, and other online sources before making purchase decisions. Online reputation management can bring you new customers and ensure that potential customers see what you want them to see. You must invest in your reputation to ensure a future for your business.
Who Needs Reputation Management?
Famous personalities and business owners should consider reputation management. Also, people who work for themselves as independent contractors should also invest time and money towards reputation management to ensure what is being said online is correct and working for them.
What is a Reputation Score?
A reputation score is a calculation that uses various points to calculate how the public views your brand. It’s like a credit score for your reputation online. It factors in social media perceptions, reviews, and other factors to grade your reputation, giving you a number to associate with your brand.
What is the Impact of Your Online Reputation Score?
The impact of your online reputation score is critical. It equates directly to sales and public opinion of your brand. Millions of data points are used to compute your reputation score, and with some work, you can control the direction it heads.
Who is Searching Your Personal Information Online?
Customers search online before deciding to do business with you. Whether you are an individual plumber working from home or one of many lawyers in a giant law firm, consumers look online to find out anything they can about you before contacting you for services. Most customers check out online review sites like Yelp to start. They also look for local businesses near them and review their star rating and customer feedback. Happy customers rarely provide reviews unless you ask them to. Unhappy customers spread the word quickly all over the internet.
How to Protect Your Reputation Online?
Reputation protection is a genuine concern for most companies. Thankfully, you can take steps to protect your online reputation. Some tips include:
- Secure your private information and remove it from the internet if it is leaked.
- Clean up social media platforms like Facebook, LinkedIn, and Twitter.
- Respond to negative reviews that include your brand name.
- Create positive content to replace any negative.
- Constantly monitor for any new information posted about you in real-time.
Benefits of Monitoring Online Reputation
There are various benefits of monitoring your online reputation. Some benefits include:
Keeping an Accurate Public Profile
Your reputation starts with basic public information about you on the internet. In your public profile, some of the information that you can keep an eye on includes names and addresses, contact information, locations, phone numbers, email addresses, usernames, user IDs, relatives, associates, employment, etc.
Improve Your Reputation in Search Results
By keeping an eye on your publicly available information, you can control what shows up about you in search engine results and other search services. We recommend that you check what types of records are available about you by running one of our free scans to ensure that nothing suspicious, erroneous, or incorrect shows up in your identity profile.
Everyone should perform a Google search on themselves to see what comes up. With some simple steps, you can manage your reputation and improve your overall score bringing more business in the door.