Meta Pixel Breach Has Hospitals Spinning

  • By Steven
  • Nov 08, 2022

Meta Pixel is a targeted ad platform that has been growing in popularity in recent years. In mid-September 2022, we reported a breach to multiple hospitals across the US, many of which were the biggest names in medicine. Now, we're finding out that the repercussions of the Meta Pixel leak are having a much more significant effect than we thought.

How Did the Leaks Occur?

The data leaks occurred when Meta Pixel, which has the same parent company as Facebook, began sending the data it acquired from hospital websites to Facebook to create targeted ad campaigns. The hospitals affected have been coming more to light over time, and the list has changed. Instead of only some of the top hospitals in the country being under fire for this ill-conceived partnership, many hospitals are being breached and hacked due to the leaked information.

What Hospitals Had Information Viewed or Stolen?

The list of affected hospitals seems to be constantly growing. Some of the most notable names in medicine ended up on the list of affected and hacked companies, which we're sure they never wanted. The initial list of affected hospitals is listed on The Markup. Recent investigation has shown that WakeMed Health and Hospitals and Advocate Aurora Health are being sued due to the Meta Pixel leak.

How Did the Hospitals Admit to the Breach?

The hospitals did not formally announce the data breach until The Markup reached them for comment. The Markup discovered the breach when it began investigating certain US hospitals. During the investigation, it booked an appointment using the keyword "pregnancy termination" and found that the data was sent to Facebook and used to create targeted ads. The data exchange was done without patient consent, resulting in HIPAA violations. WakeMed and Advocate are targeted by a class action lawsuit following the impermissible disclosure of confidential patient information. The lawsuit states, "Whenever a patient uses Advocate's websites and applications, including its LiveWell portal, Advocate and Facebook intercept, contemporaneously cause transmission of, and use personally identifiable patient information and PHI without patients' knowledge, consent, or authorization."

What Will Become of the Stolen Information?

The stolen information is incredibly sensitive, meaning the victims are at extremely high risk of things like phishing scams, identity theft, kidnapping, and other nefarious acts. The data leaked included all of the appointment information, including reason, location, diagnosis, and all other data that was input by the patient.

What Should Affected Parties Do in the Aftermath of the Breach?

In the aftermath of the data breach, anyone affected should research the class action lawsuit. Some software titles are made for situations like this and will monitor your data, so you don't have to. It's as simple as installing something on your computer. It would also be lucrative to add a password manager on your device and change your hospital website password because we need to know precisely what information was affected.

About the Author
IDStrong Logo

Related Articles

Instagram Vulnerability Allowed Hackers Access to Control Your Phone

Security experts Check Point Research discovered a critical vulnerability while examining Instagra ... Read More

Alien Malware Infects More than 226 Mobile Apps and Steals Bank Data

As reported on September 24, 2020, by ZDNet and ThreatPost, a new strain of malware named “A ... Read More

Universal Health Systems Hit by Ransomware Attack

Universal Health Systems (UHS), a Fortune 500 company owning more than 400 hospitals across the co ... Read More

Exchange Server Bug Exposes a Big Risk to Hackers

Months after Microsoft released a patch to fix a serious flaw in MS Exchange Server, more than 61% ... Read More

Clients’ Bank Data Exposed in Blackbaud Ransomware Attack

Blackbaud software was victim to a ransomware attack last May, and new information suggests that c ... Read More

Latest Articles

Data Breach of Healthcare Management Solutions, LLC Affects Half-a-Million People

Data Breach of Healthcare Management Solutions, LLC Affects Half-a-Million People

Healthcare Management Solutions, known as a healthcare-related consulting company from West Virgini, has over 100 employees and brings in nearly $20M annually.

How to Remove Hard Inquiries from a Credit Report

How to Remove Hard Inquiries from a Credit Report

A credit score is an invisible number, yet it often feels like it controls our lives. It determines what we can buy and how much we'll have to pay.

What is Endpoint Security, and Why is it Important?

What is Endpoint Security, and Why is it Important?

Businesses can make every effort to beef up corporate network security, but those improvements mean very little if criminals choose to break into an already connected device.

Featured Articles

How to Buy a House with Bad Credit

How to Buy a House with Bad Credit

Buying your own home is the American Dream, but it might seem out of reach to those with bad credit. However, the good news is, if your credit is less than perfect, you do still have options and in most cases, can still buy a home.

How Secure Is Your Password? Tips to Improve Your Password Security

How Secure Is Your Password? Tips to Improve Your Password Security

Any good IT article on computers and network security will address the importance of strong, secure passwords. However, the challenge of good passwords is that most people have a hard time remembering them, so they use simple or obvious ones that pose a security risk.

Top 10 Senior Scams and How to Prevent Them

Top 10 Senior Scams and How to Prevent Them

Senior scams are becoming a major epidemic for two reasons. First, seniors often have a lot of money in the bank from a life of working hard and saving.

Free Identity Threat Scan
Instantly Check if Your Personal Information is Exposed
All fields below are required
Please enter first name
Please enter last name
Please enter a city
Please select a state
Please enter an email address
Close