BlueKai BreachDate: June 2020

Oracle BlueKai Data Management Platform, formerly known as BlueKai, is a management platform based in the cloud. It enables company personalization to mobile, online, and offline marketing campaigns.

What Was the Breach?

The breach was a leak of tracked data. As BlueKai is a company that works to create targeted ad campaigns, there is tons of data on its servers. The worst part is there isn’t an easy way to see how many people were affected because of how many companies use the service.

How Did the Breach Occur?

The breach occurred when a BlueKai server had no form of verification. The server was left unprotected, allowing anyone to access its information. Unfortunately, BlueKai has one of the largest internet tracking platforms ever.

When Did This Breach Occur?

This breach occurred on June 19th, 2020.

Who Does the Breach Impact?

The breach impacts people worldwide. BlueKai allows companies to download pixels onto their websites, allowing them to further and better their tracking services. This is a handy tool for many companies until a data breach occurs. When you click on an ad tailored to your tastes, the company makes money – even if you don’t buy anything. But after a violation, this puts billions at risk.

How Many Files Does the Breach Affect?

The breach is estimated to have affected more than two billion individuals. Fortunately, there are steps that victims can take to protect themselves and deal with the breach or any others that may have affected them.


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